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Advertise the work you want
Separate priority services, inspect search terms, and align locations and schedules with the jobs your business can support.
Locally Shown / Founder-led paid search
Google Ads for local service businesses.
Reach people searching for the work you want. We manage campaigns, landing-page priorities, and tracking around your services, your market, and the quality of your inquiries.
Already running ads or planning your first campaign? Start here.
- Paid-search experience since 2007
- Strategy led by Aaron Putnam
- Calls, forms, and lead quality in focus
More clarity from your ad spend
The goal is the right inquiry. The work starts before the click.
An account can generate clicks and still bring the wrong work, calls from outside your area, or leads you cannot trace. We look at the full path before deciding whether targeting, the page, or measurement needs attention.
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Give the click a clear next step
Match the ad to a relevant landing page, with service details and a straightforward way to call or request help.
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Learn from the inquiry
Use call and form tracking alongside lead-quality feedback, so a conversion count does not hide a business-fit problem.
A useful place to start
Before another round of changes, get a clearer diagnosis.
The free Google Ads audit is a manual review led by Aaron. It starts with your business and the evidence available, rather than an automated score.
Already advertising?
We look at what has been tried, targeting, search terms, tracking, and the landing-page handoff. Share a page URL so the destination is part of the review.
New to Google Ads?
Start with an opportunity assessment based on your services, local market, capacity, and goals. You do not need an existing campaign to begin the conversation.
No account credentials needed to request a review.
Built around your services
Local businesses. Different kinds of demand.
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Google Ads for HVAC contractors
Separate urgent repairs, replacements, and maintenance so the search, offer, and page match the job.
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Google Ads for plumbers
Keep emergency calls, drain work, and installations connected to the services and areas you can support.
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Google Ads for roofers
Distinguish repair searches from replacement estimates and give each a relevant path to contact you.
Founder-led, from the start
Experienced eyes on your account.
Aaron Putnam has managed paid search since 2007. He leads the review and strategy at Locally Shown, bringing hands-on experience across ecommerce, lead generation, and local services.
- Your services, market, and capacity shape the plan.
- Recommendations start with evidence from your business.
- Lead-quality feedback informs the next decision.
Support where it matters
Google Ads at the center. The right support around it.
A website, phone workflow, or local listing can affect what happens after someone finds you. We recommend supporting work when it addresses a specific need, not as an automatic bundle.
Website design
A useful destination for the people your ads reach.
Call tracking
A clearer connection between ad spend and phone inquiries.
Local Services Ads
A separate, lead-based channel for eligible businesses.
Google Business Profile
Accurate business information when customers look you up.
Review management
A consistent process for requesting and responding to feedback.
Local SEO
Clearer service and location information in organic search.
Prefer to explore first?
Practical Google Ads resources
See service-specific ad examples, keywords, and setup guidance in the HVAC Google Ads library. Adapt them to your business before using them in an account.
Browse the Google Ads libraryLooking at your wider local presence?
Maps, organic search, and paid advertising answer different questions. A local visibility report looks at sampled search visibility and available website checks. It does not inspect your Google Ads account.
Get my free visibility reportStart with a manual review
Know what deserves attention before you spend more.
Tell us what you advertise, where you work, and what is not working. The free Google Ads audit gives us a starting point for deciding what to do next.